The ad is neat but the correlation between the heading and the message of the ad is stretched out - it is actually taxing!
Who do you love?
What if they have fatal disease like cancer?
Would you not donate for the research to fight cancer then?
My response would be - Ummm.... my be!
The logic - what if your loved ones have cancer - is not pursuasive enough. It is confusing or should I say the heading is not effective. Though the layout is good and does catch your eye.
The call to action to donate $5 comes too late and where do you donate? At Levis counters? At the website? You are expecting too much from the readers.
The call to action to donate $5 comes too late and where do you donate? At Levis counters? At the website? You are expecting too much from the readers.
We will donate $5 on your behalf on every purchase you make is cliched and over used concept but this does not work either.
But I liked the ad otherwise so my rating is 6/10
But I liked the ad otherwise so my rating is 6/10
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