Find me a challenge

While flipping the pages of a magazine or surfing through the TV channels do you ever stop by to see an ad?

Have you ever thought how the people behind those ads are dying to catch your attention by creating an interesting piece worth your attention and then placing it where there are chances to catch your discerning eye?

I did not till I started working for RayBan, my first job after college. And then I got so mesmerised by the process of channelizing how people think, see and buy different brands that I never thought of giving it up ever even though my friends keep telling me that I can earn lot more if I seriously pursue painting.

And yet it is not easy to get people to see advertising. In fact to the them it is like a 2 minute repetitive movie which sits between their favourite programs which cannot be avoid.

A lot goes behind making of ads. Time, a brilliant idea and thousands of rejected ideas, lots of money, dedicated team work, energy and most of all – being on brand. The whole brand and what it stands for is at stake each time a new ad is made.

Although marketing is a whole lot of common sense, it is not so easy to find. Common sense because the most effective ads are based on a simple but powerful and invaluable insight into the consumer minds. That is what we marketers keep searching for always.

It’s this challenge that keeps me going. Being able to find a simple idea is the most difficult part!

But for me the more challenging part is to find a challenge. Who said being a non British marketer in Britain is easy?

I long for the day when I would get the opportunity to work on a brand in need of a new lease of life where all my skills and my passion would be put to test.

Just like James Farley saved Ford.... I am so starved of a challenge that I am willing to do it for free...