This massive hourglass was built for the launch of BMW 7 Series by 20 men in 216 hours. It holds 180,000 silver balls and is 40ft in height. Apparently the world's biggest hourglass.The sparkling new 7 series was revealed in style as the balls poured through into the lower half of the hourglass.
What can be more exciting for men to see a BMW come down an hour glass shape! As I said in my earlier post, your ad should be disruptive. This one is spot on.
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